Metaphorically speaking Danshari can be compared to a bowl of rice.

Rice is fundamental in Japanese cuisine,

as it has a very delicate flavour that does not tire and goes well with any other food.

Fashion products, with their ostentatious brands, can be instead compared to goose liver paste. This dish is very tasty, however, due to its very intense flavour,

it tends to tire and therefore can only be enjoyed once in a while.

“To go back to the origins of the only authentic desire: the need for beauty and essentiality.

To focus attention on real necessities.

To eliminate everything that isn’t beautiful, minimal and essential.”

Zen philosophy states that 75% of what we own or desire does not contrlbute to our happiness.

We could live with the remaining 25%, as long as our natural needs are satisfied.

Consumerism, overfiowing of fashion and excessive logo ostentation on resulted in people belng unable to appreclate and evaluate product quallty, subjugating them to materail desires.

Thanks to a thirty-year experlence and an in-depth technical knowledge, Danshari was able to create fine and elegant frames, of very high quallty, which reconciles us with our need for beauty and timelessness.

Danshari firmly believes that fine hlgh-quallty frames are worth way more than fashion-orlented frames, as the latter has limited durability, belng as evanescent as fashion iteslf.

Danshari logo was born from a simple but creative idea.

An iconic logo in its two representations:

The red dot, honouring the Japanese national flag, is inserted under the and tip varnish;

The titanium engraving, representing the red Japanese sun, brought out by the lamination process;

Besides being a tribute to the Japanese national flag, the red dot is also a metaphorical symbol of the "umeboshi" plum, which in japan is typically served on top of white rice.

The red dot is positioned on the upper part of the "R", serving as a registration symbol.

The chosen font evokes ancient roman engravings, a choice made to convey at the same time minimalism and power.

The soul of Danshari is the sophisticated acetate temple with the flexible beta-titanium wire core.

The state-of-the art Danshari eyeglasses are only derived from ancient Japanese master craftsmen.

Master craftsmen started from hard mold to well place beta-titanium wire core between Japanese acetates.

Master craftsmen apply traditional lamination process to handmade the laminated temples.

The temple contour is facilitated by a profile modeling machine.

The beauty of the laminated temples is touched up by master craftsmen’s impeccable skillsets.

The lamination temple is an integrated masterpiece of art, superlative craftsmanship, extraordinary design, and rich material.