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Metaphorically speaking Danshari can be compared to a bowl of rice.

Rice is fundamental in Japanese cuisine,

as it has a very delicate flavour that does not tire and goes well with any other food.

Fashion products, with their ostentatious brands, can be instead compared to goose liver paste. This dish is very tasty, however, due to its very intense flavour,

it tends to tire and therefore can only be enjoyed once in a while.

Danshari philosophy

“To go back to the origins of the only authentic desire: the need for beauty and essentiality.

To focus attention on real necessities.

To eliminate everything that isn’t beautiful, minimal and essential.”

Danshari Brand History

Zen philosophy states that 75% of what we own or desire does not contrlbute to our happiness.

We could live with the remaining 25%, as long as our natural needs are satisfied.

Consumerism, overfiowing of fashion and excessive logo ostentation on resulted in people belng unable to appreclate and evaluate product quallty, subjugating them to material desires.

Thanks to a thirty-year experlence and an in-depth technical knowledge, Danshari was able to create fine and elegant frames, of very high quallty, which reconciles us with our need for beauty and timelessness.

Danshari firmly believes that fine hlgh-quallty frames are worth way more than fashion-orlented frames, as the latter has limited durability, belng as evanescent as fashion itself.

Danshari logo was born from a simple but creative idea.

An iconic logo in its two representations:

The red dot, honouring the Japanese national flag, is inserted under the and tip varnish;

The titanium engraving, representing the red Japanese sun, brought out by the lamination process;

Besides being a tribute to the Japanese national flag, the red dot is also a metaphorical symbol of the "umeboshi" plum, which in japan is typically served on top of white rice.

The red dot is positioned on the upper part of the "R", serving as a registration symbol.

The chosen font evokes ancient roman engravings, a choice made to convey at the same time minimalism and power.

Personality

Danshari collection is produced in Japan, with very high-quality titanium and acetate. Flexible and light eyewear, with a fine and elegant design. Timeless objects realised to satisfy the only authentic desire: the need for beauty and essentiality.

Details make the difference. Nose pads are made of surgical stainless steel, embellished with logo engraving, and covered in hypoallergenic silicone. Both titanium and beta-titanium are finely chiseled with a line of tiny dots or the modern Japanese ideogram «Dan».

The laminated temples are conceived as minimalist jewels.

The fitting is well-finished, thanks to a perfect distribution of weights. Hinges and screws are made of titanium monobloc.

Temple Lamination

The soul of Danshari is the sophisticated acetate temple with the flexible beta-titanium wire core.

The state-of-the art Danshari eyeglasses are only derived from ancient Japanese master craftsmen.

Master craftsmen started from hard mold to well place beta-titanium wire core between Japanese acetates.

Master craftsmen apply traditional lamination process to handmade the laminated temples.

The temple contour is facilitated by a profile modeling machine.

The beauty of the laminated temples is touched up by master craftsmen’s impeccable skillsets.

The lamination temple is an integrated masterpiece of art, superlative craftsmanship, extraordinary design, and rich material.

Craftsmanship

Exquisite craftsmanship ensures the remarkable

quality and delicacy

Comfortable and light, with basic but stylish design to be a long-lasting fashion Reasonable price for the general public, affordable but not underrated.

Material

‒ Acetate ‒

Cellulose acetate is a plant-based plastic made from cotton and wood pulp that is hypoallergenic. Acetate is known for being lightweight yet strong, and for holding frame alignments well. Acetate offers wide range of color selection and possibilities: from transparent to opaque, simple mono colors to complex patterns and multi-layer laminations. The surface of acetate is shiny and its color is long-lasting during normal use.

‒ Titanium ‒

Titanium is extremely lightweight (40% lighter than other metal s) yet durable and hypoallergenic making it the ideal choice for people with sensitive skin. It has high corrosive resistance. Due to the Titanium superior strength feature, it can be made with a super thin and streamlined profile to offer a cool-tech-fashion look. Beta Titanium offers excellent flexibility and higher elasticity.

‒ Beta Titanium ‒

Danshati Beta Titanium is a high strength and excellent elastic titanium alloy that reacts to little force and bounces to its original shape. Remarkable beta titanium alloy boasts special ﬂex and memory function properties that can keep the contour shape whlle oﬀering better wearing comfort. It is strong, durable, lightweight, hypoallergenic and anticorrosive. This alloy is composed by molybdenum, vanadium, niobium, tantalum, zirconium, manganese, ron, chromium, cobalt, nickel, and copper. Danshari is ﬁrmly convinced that uniqueness has no compromise.

Danshari OPTICAL

MILKY WAY
SUNSET
DAWN
SATELLITE
NEPTUNE
SATURN
POPPY
INTERSTELLAR
HORIZON

Style name

MILKY WAY

Color

DA00701CW4721

Front - Shiny Black

Wire core - Shiny Sliver

Temple - Shiny Black
DA00702CW4721

Front - Yellow Havana

Wire core - Satin Gold

Temple - Yellow Havana
DA00703CW4721

Front - Emerald

Wire core - Satin Gun

Temple - Emerald

Size

47-21/145

Product Details

Front - Acetate

Temple - Beta Titanium

Lens color - Demo lens AR